We thought underarms deserved better.

OUR STORY

Deodorant has always been expected to do one thing: control odor. But underarm skin deals with so much more.

Shaving, friction, dryness, uneven-looking tone and daily deodorant use all affect the skin we rarely think about.

So we created raise. around a simple idea: treat your underarms like skin.

Your underarms are skin, too

THE PROBLEM.

Underarm skin experiences shaving, friction, sweat and repeated product application every day. Yet traditional deodorant has largely focused on one thing: odor.

We believed underarm care could do more.

So raise. combines effective odor protection with skincare-inspired ingredients selected to help care for the appearance and feel of underarm skin.

What we believe

  • UNDERARMS ARE SKIN TOO

    Underarms deserve the same thoughtful approach we bring to the rest of our skincare routine.

  • EFFECTIVE CAN BE GENTLE

    You shouldn't have to choose between effective odor protection and caring for your skin.

  • EVERYDAY PRODUCTS CAN DO MORE

    Something you use every day should do more than solve one problem.

So we created raise.

DEODORANT, REIMAGINED THROUGH THE LENS OF SKINCARE.

Effective odor protection. Skincare-inspired ingredients. Thoughtfully formulated for the skin you use it on every day.

Because caring for your underarms shouldn't stop at controlling odor.

why raise.?